My article on ‘The Platformization of the Web: Making Web Data Platform Ready‘ has been published in the first issue of the new (open access) journal Social Media + Society.
ï¿¼ï¿¼ï¿¼ï¿¼ï¿¼ï¿¼ï¿¼ï¿¼In this article, I inquire into Facebookâ€™s development as a platform by situating it within the transformation of social network sites into social media platforms. I explore this shift with a historical perspective on, what I refer to as, platformization, or the rise of the platform as the dominant infrastructural and economic model of the social web and its consequences. Platformization entails the extension of social media platforms into the rest of the web and their drive to make external web data â€œplatform ready.â€ The specific technological architecture and ontological distinctiveness of platforms will be examined by taking their programmability into account. I position platformization as a form of platform critique that inquires into the dynamics of the decentralization of platform features and the recentralization of â€œplatform readyâ€ data as a way to examine the consequences of the programmability of social media platforms for the web.
The full article is available online atÂ Social Media + Society.