In a continuing quest for personalization Google seems to be turning the web into a “logged-in web”, where you receive personalized results for queries based on whether or not you are logged into an external service/platform. In this screenshot Google shows me four of my Flickr contacts for the query Flickr. Google knows I am logged into Flickr and acts accordingly.
Google also seems to be entering the recommendation culture (popularized by Amazon) in recommending me “something different.” The something different does not look different at all because they are totally related content and social networking platforms. Google knows that Flickr users are likely to use Twitter and Facebook and might be looking for alternative photo sharing platforms like Photobucket and Google’s own Picasa.