Within my research I am currently focussing on the notion of links as the currency of the Web (Walker 2002) and to what extend that still holds up in Web 2.0. Together with Carolin Gerlitz from Goldsmith, University of London we are investigation to what extent the Like, the Share and the (re)Tweet are new types of web currencies? Michael Arrington claims on Techcrunch in 2009 thatÂ ReTweets Are The New Currency Of The Web. Looking into the technological differences between the currency of the link and the currency of social media (number of Likes/Shares/Tweets/Diggs etc) they are fundamentally both the same: they both refer to a hyperlink, or specifically a URL. However, while both are technically links, they are different types of links. I would consider the Like or (re)Tweet a pre-configured link. The link has already been made. The link is embedded within the button. In Web 1.0 links had to be manually created and in Web 2.0 social media platforms with their associated buttons (either offered by the platform itself or by people building on the platform) profit from pre-configured links.