Within my research I am currently focussing on the notion of links as the currency of the Web (Walker 2002) and to what extend that still holds up in Web 2.0. Together with Carolin Gerlitz from Goldsmith, University of London we are investigation to what extent the Like, the Share and the (re)Tweet are new types of web currencies? Michael Arrington claims on Techcrunch in 2009 that ReTweets Are The New Currency Of The Web. Looking into the technological differences between the currency of the link and the currency of social media (number of Likes/Shares/Tweets/Diggs etc) they are fundamentally both the same: they both refer to a hyperlink, or specifically a URL. However, while both are technically links, they are different types of links. I would consider the Like or (re)Tweet a pre-configured link. The link has already been made. The link is embedded within the button. In Web 1.0 links had to be manually created and in Web 2.0 social media platforms with their associated buttons (either offered by the platform itself or by people building on the platform) profit from pre-configured links.
Article Series - The status of the hyperlink in Web 2.0
- How Web 1.0 is the Issuecrawler?
- The Like, the Share and the (Re)Tweet as pre-configured links
- Hit, Link, Like and Share. Organizing the social and the fabric of the web in a Like economy.
- Are social sharing services breaking the web with data-rich hyperlinks?
- Social buttons are breaking search
- The Social Life of a t.co URL visualized
- Video Bobcatsss 2012: The Like Economy and the Politics of Data in the Social Web
- Track the Trackers and Watch the Watchers
- Visualizing Facebook’s Alternative Fabric of the Web
- Video: Reworking the fabric of the web: The Like economy
- Trackers gebruikt op de websites van Nederlandse politieke partijen in kaart gebracht