DMI mini-conference Day 2: Carolin Gerlitz on Mapping and Tracing Brands
Carolin Gerlitz, Made by many: Tracing and mapping consumer/brand interaction across online spaces. Respondent: Anne Helmond, University of Amsterdam. 21 January 2010. “Made by many†in the paper title refers to the way brands are increasingly shaped and expressed in performative spaced on the web by consumers along with producers. Brands are constituted by the… Read more DMI mini-conference Day 2: Carolin Gerlitz on Mapping and Tracing Brands