Update: A rewritten version of this paper has been published in New Media & Society. Please use the following citation: Gerlitz, Carolin, and Anne Helmond. 2013. “The Like Economy: Social Buttons and the Data-Intensive Web.” New Media & Society 15 (8): 1348–65. doi:10.1177/1461444812472322. [link] Co-authored paper by: Carolin Gerlitz (Goldsmiths, University of London) and Anne Helmond (University… Read more Hit, Link, Like and Share. Organizing the social and the fabric of the web in a Like economy.