Printing my thesis at Felix Offset.
I am happy to announce that my MA thesis titled ‘Blogging for Engines. Blogs under the Influence of Software-Engine Relations’ is finished, handed in, graded and officially approved. It will be published online soon, so stay tuned!
This week I started my new job as a New Media Lecturer/Instructor at the Department of Media Studies at the University of Amsterdam. I also work for the Institute of Network Cultures at the Interactive Media department at the Amsterdam Polytechnic (Hogeschool van Amsterdam).
Exciting developments!
The subtitle of Protocol is `How Control Exists After Decentralization´ which is the question Galloway sets out to answer in his book. Previously the issue of control has been dealt with extensively by Foucault and Deleuze. Foucault addressed the central control in sovereign societies of the classical era followed by the decentralized control of the disciplinary societies of the modern era. Deleuze continues where Foucault has left of and states that with the advent of new technologies such as computers we are now living in societies of control. These societies are defined by neither central control nor decentralized control.
Protocol (Alexander Galloway) argument paper
Google is still maintaining it’s strong number one position in the search engine landscape. Microsoft is trying to get back by launching it’s new Live Search service, but are they strong enough to overthrow the almighty Google? This is one of the questions I asked myself for my BA thesis. And of course there are still Ask.com and Yahoo! (which is focusing more on social search).
These big media conglomerates are dominating the search engine landscape and there seems to be an endless media concentration going on. What is the impact on the access to information when only a few players dominate the market?
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And so at last the beast fell and the unbelievers rejoiced. But all was not lost, for from the ash rose a great bird. The bird gazed down upon the unbelievers and cast fire and thunder upon them. For the beast had been reborn with its strength renewed, and the followers of Mammon cowered in horror – from The Book of Mozilla, 7:151 (type about:mozilla in the address bar)
Microsoft and Mozilla just released their new browsers: Internet Explorer 7 was released October 18 and Firefox 2 was on October 24. What can we expect?
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Samenvatting
Google is op dit moment de onbetwiste marktleider in zoekmachineland en deze positie lijkt onaantastbaar. De vraag is echter of dit wel zo is. Microsoft introduceerde onlangs zijn vernieuwde zoekmachine Live Search waarmee de aanval op de dominante positie van Google wordt ingezet. Deze strijd doet denken aan de browseroorlog uit de jaren negentig toen Microsoft met de introductie van Internet Explorer toenmalig marktleider Netscape binnen enkele jaren de markt uit drukte. De browseroorlog was een standaardisatie-oorlog die van Internet Explorer de standaard browser maakte. Dit paper zal argumenteren dat er wederom sprake is van een standaardisatie-oorlog, zowel opnieuw in de browsermarkt als in de zoekmachinemarkt. Tevens zal worden aangetoond dat de browser en de zoekmachine tegenwoordig zodanig geïntegreerd zijn dat de uitkomst van deze standaardisatie-oorlog grote gevolgen kan hebben voor de internetgebruiker. Door middel van een historische analyse van de eerste browseroorlog met betrekking tot de gebruikte concurrentietactieken zal getracht worden een beeld te schetsen van de mogelijke scenario’s van de huidige oorlog in de zoekmachinemarkt.
Google VS Microsoft. De strijd om de standaard in zoekmachineland
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