Technorati released their State of the Blogosphere 2008 a few weeks ago and they now supplement their quantitative analysis with a qualitative analysis. While their main focus is still on the numbers they’ve supplemented the figures with interviews and quotes from bloggers to provide a more in depth analysis:

Since 2004, our annual study has unearthed and analyzed the trends and themes of blogging, but for the 2008 study, we resolved to go beyond the numbers of the Technorati Index to deliver even deeper insights into the blogging mind.

In contrary to the Wired article I mentioned yesterday that claims blogs are dead, Technorati claims that all studies show that blogs are alive and kicking:

All studies agree, however, that blogs are a global phenomenon that has hit the mainstream. The numbers vary but agree that blogs are here to stay.

The survey also confirms that blogging is hard work as “Bloggers invest significant time in creating and updating their blogs, as well as driving traffic and retaining their audiences.” In my thesis I described these practices as part of the software-engine regime the blogger is embedded in:

I would like to propose to redefine the current perception we have of the blogger because people might think of the blogger as a pajama clad revolutionary or the lonely writer who sits in the dark in his room. However, the blogger is an active researcher. One would have to admit that the main amount of this activity is engine based. A lot of research is done via engines, it is engine work. (Helmond)

Not only research is related to the engines also the amount of time spent updating, tweaking and modifying the blog. In my further research I would like to focus more on this “modding” user.

The report ends with “the future of the blog” which I think Brett Bumeter sums up pretty well when he says that:

This is just the beginning for blogging. People are getting better and better at this skill set [...]

Blogging has moved from the domain of the coder to the easy publishing model which has increasingly become more complex and less easy. If you take a look at the current WordPress release ‘easy’ is not what comes to mind first. While it is fairly easy to learn it has become an complex system which allows for various practices of blogging. Blogs are transforming into a media platform:

The word blog is irrelevant, what’s important is that it is now common, and will soon be expected, that every intelligent person (and quite a few unintelligent ones) will have a media platform where they share what they care about with the world. (Seth Godin)

In February I graduated cum laude with a thesis on blog software and search engines titled ‘Blogging for Engines. Blogs under the Influence of Software-Engine Relations.’ It aims to add the study of software-engine relations to the emerging field of Software Studies, which may open up a new avenue in the field by accounting for the increasing entanglement of the engines with software thus further shaping the field.

This thesis wishes to contribute to the understanding of blogs by approaching blogs as both a medium and bi-product of practice that are both entangled in software-engine relations. In the history of blogging both the medium and practice are constantly being shaped by the search and indexing engines. Not only did the introduction of the ‘nofollow’ attribute have a major impact on the construction of the blogosphere, it also points to how the blogger is (un)willingly entangled in a relationship that the blog software establishes with the engines. The common blog practices of tagging, social bookmarking and the obsessive checking of blog statistics raise the question if we are now blogging to feed the engines. Continue to read an excerpt of my PhD proposal to continue my research on software-engine relations, or download the PDF ‘Blogging for Engines. Blogs under the Influence of Software-Engine Relations.’ (4,2 Mb)

Excerpt PhD Proposal on Software-Engine Relations

Google as the number one search engine is regarded by many to be “the start page for the Internet” (Dodge, 2007) and “Google has become such a commonly used resource that people are beginning to regard it as synonymous with the Web.” (Searls in Gudrais, 2007). What is missing from the current studies into software is the recognition of the central role that the engines play on the web. The engines are considered to be the starting point of the web and play an important editorial role on the web. Introna and Nissenbaum (2000) describe the politics of search engines with the engines

[...] determining any systematic inclusions and exclusions, the wide-ranging factors that dictate systematic prominence for some sites, dictating systematic invisibility for others. These, we think, are political. They are important because what people (the seekers) are able to find on the Web determines what the Web consists of for them. And we all —individuals and institutions alike— have a great deal at stake in what the Web consists of.

The politics of inclusion and exclusion in the search engines, which may also be described as the drama of search engines (Govcom.org, 2007), is clearly visible in the case of the website 911truth.org which suddenly disappeared from Google results. These issues raise the question if and how the web is structured by search engines. Rogers (2008) describes how the engines are demarcating different spheres on the Web. Previous research done with the Digital Methods Initiative (2007) not only showed how the engines construct different spheres but also how these spheres are constructed differently by different engines.  What role does the software play in the construction of these different spheres?

Previous research into the role of software and the engines in the blogosphere showed that there is an increasing symbiotic relationship between the two (Helmond, 2008). In this study into the most prevailing blog software, WordPress, it appeared that is is establishing strong ties with Google, Google Blog Search and Technorati. The blog software and blog engines determine the nature and construction of the blogosphere through co-construction. These software-engine relations enforce a steady regime in the blogosphere that puts the blogger in a position where the politics of inclusion and exclusion are played out in the game of search engine optimization and spam.

(Excerpt from my PhD proposal)